Misty Blue Farm Blog » Kelley's Journal

  • What Is The Green Beauty Movement?

    Kelley's Journal

    From a young age, I tried to care for my skin as best I could.  I was always fascinated by soaps, lotions, powders and balms.  Yet, as a pre-internet child I had no way to educate myself on what worked and what was truly good for my skin.  So, when I became an adult with disposable income, my enthusiasm for skincare translated into regular visits to department store cosmetic counters and trips to Sephora, where I spent thousands over the years.

    At this particular moment in time, online shopping was in its infancy. (I know that seems hard to believe now.)  So, all I had to rely on for skin care advice was the professed expertise of the women (mostly) behind the counter and the literature provided by large legacy skin care companies.

    I wasted a lot of time and a lot of money on skin care products that not only didn't perform well but also contained ingredients that were downright harmful to me and my skin.  A $90 skin cream with mineral oil as the second or third ingredient?  No thank you very much.  It was a breach of trust, pure and simple.

    I eventually discovered smaller, more holistic skin care brands, but even those too didn't hold up to the promise of what they were preaching, as many of them eventually became gobbled up by large corporate conglomerates like Estee Lauder Companies.   If this post teaches you anything, it is that you must do your due diligence to make sure you know who you are buying from.  

    The green beauty revolution that we are now witnessing is nothing short of a vast, miraculous transformation of a huge industrial complex that kept their hands about our veritable throats.  No longer.  Now, we can research any brand we want, as deeply and thoroughly as necessary to make sure that brand aligns with what is important to us.  I can communicate directly to you what I and my brand stand for, without the filter of magazine or television ads.  You can get to know me, and in return I can get to know you.  

    So, what is the green beauty and skincare movement all about? It can mean different things to different people, but basically it's about deliberately formulating while eschewing known harmful chemicals and substances in cosmetics and skincare.  As a green skincare formulator, I know what to avoid and what to substitute in place of a concerning raw ingredient.  Usually that means replacement with a natural or naturally-derived raw ingredient instead, but it can also mean a replacement with a synthetically-produced but safe alternative.  Green beauty and skincare companies support environmental initiatives like recycling programs and organic farming, as well.  I like to deem the green movement in beauty and skincare as a "whole earth philosophy", as the movement encompasses multiple concerns and disciplines.

    Green and/or clean beauty brands tend to be small companies, usually start-ups run by their founder, so when you support green beauty with your purchases, you're supporting small businesses, most often run by female entrepreneurs.  Some green beauty brand founders, like myself, grow or produce some of the raw ingredients used in our products.  So green beauty supports small farms and regenerative farming practices.  As I mentioned above, the green beauty movement is really all-encompassing and can benefit vast segments of the world and the population just because you made a small but meaningful substitution in your daily skincare routine.

    We now have the power to choose the clean, the green, the weird and the wonderful and have it shipped anywhere in the world.  I would never go back to supporting the beauty industrial complex. How about you?  Come dive into the Misty Blue and change with us.


  • The Burden of Beauty

    Kelley's Journal

    Who can say what leads us to certain points in our lives?  I am certainly no philosopher.  But when you need to make a change, sometimes you just know.  This is how I found myself a few years back, along with my husband, standing beside a two lane country road on an uncharacteristically steamy mid-September afternoon...

    Over the course of that summer, we had driven hours and miles looking at country properties all over upstate New York.  Nothing was right.  We looked at rocky hillsides, virtual sand pits, knock-down-drag-out falling down old places.  It was enough to drive us mad.

    But this day would be different.

    The real estate agent led us through the waist-high grass, meadow bees buzzing around our ears.  "No one had looked at this place in so long", he told us. 

    "Why was that?" we asked. 

    "You'll see", he said.

    We followed him under the tree canopy, and that's when we heard the roar.  He parted the dank green curtain of late summer vegetation to revel one of the most beautiful cascading streams I had ever seen.  Framed by verdant lushness, the stream roared along like a freight train, swollen to the gills by the remnants of Hurricane Irene, that howling bitch that laid waste to half of upstate New York and most of Vermont just the week before.  

    My husband and I glanced wide-eyed at each other.  I giggle like a giddy schoolgirl.  "There's more", said the real estate agent with a knowing grin.  He walked away to give us a moment.

    We stood breathless in the mosquito-infested brush, under the jade green canopy of trees, just staring at each other.  "Who would be selling this?" we asked ourselves incredulously.  "This cannot really be for sale", we insisted.  No, really.  This could not be for sale.  Yet it was.

    After a few moments of this, we made an attempt to casually saunter over to where the real estate agent had planted himself.  "Ok, what's the catch?" we asked. 

    "There is none", he replied. 

    "But you said no one has looked at this land in so long."

     "Oh yes, that", he said.  "Well, truth be told a place like this kind of scares people off."

    "That's ridiculous", we said.

    "Oh, but it happens. I've seen it with my own eyes", he told us.  "There's a certain responsibility that comes with owning a place like this.  A responsibility to not screw it up, if you will.  Some people can't deal with that.  As a matter of fact, a lot of people can't deal with that.  They see it as a burden, and they can't handle the burden of the beauty of it", he explained.

    I thought to myself this guy is either a zen master or one weird real estate salesman; yet something about the tone of his voice made his words ring true to me.  How many folks before us walked this same path down to this same stream?  And how many folks dashed their own dreams to death on these rocky banks because of their irrational fears?

    The burden of beauty - what an interesting concept.  Perhaps we had discovered a deep truth about the world right here in this tiny corner of farm country from this strange little man.  What beautiful burdens do we carry with us and just as importantly, which ones do we not take on?  Which ones are worth the price and which ones aren't?  We were about to take a journey together to find out.  

    We said yes, yes to the craziness of buying 50 acres out in the middle of nowhere.  It was 50 acres of beauty and hard work along with the crazy.  Besides that beautiful stream, we got some unimpenetrable fields and 30 years of underbrush growth for our trouble.  But the views down the Black Creek Valley were uninterrupted, like our dreams; and the pastoral setting we longed for was complete.  We now had our foothold in the Hills of Hebron.

    Are you ready to take the next step with us?  Join our Ladies Auxiliary and "Fresh from the Farm" newsletter to read more about our happenings here on the farm.


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